AI Quiz Privacy Policy

1. What We Collect

When you complete the quiz, we collect:

• Your quiz responses
• Basic demographic details (such as role, industry, or region)
• The date and time you took the quiz
• Any optional comments you provide

We do not collect your name, email, or other directly identifying information unless you choose to share it with us.

2. How We Use Your Data

We use your quiz responses and demographic details to:

• Provide you with your personalized quiz results
• Create aggregated "benchmark" insights that show patterns across different roles, industries, or regions
• Improve the quiz and our research on AI adoption styles

We may share these aggregated and anonymized insights publicly or with partners. Individual responses will never be shared in a way that could identify you.

3. How We Store and Protect Your Data

Your data is stored securely and only accessed by our team for the purposes described above. We take reasonable technical and organizational measures to protect it from unauthorized access or disclosure.

4. How Long We Keep Your Data

We retain quiz responses in their identifiable form for up to 12 months, after which they may be permanently anonymized for research purposes.

5. Your Rights

You have the right to:

• Request a copy of your individual quiz responses
• Ask us to delete your quiz data at any time
• Withdraw your consent to data processing (which means we will delete your data)

Please note: Since we don't collect email addresses or other identifying information by default, we can only fulfill these requests if you provide us with your email address when requesting benchmark data on the results page.

To exercise your rights, contact us at info@urchininsights.com.

6. Legal Basis for Processing

If you are located in the European Economic Area (EEA), our processing of your data is based on your consent (Article 6(1)(a) GDPR). You can withdraw your consent at any time.